Download PDF Know Your Onions: Graphic Design, by Drew de Soto
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Know Your Onions: Graphic Design, by Drew de Soto
Download PDF Know Your Onions: Graphic Design, by Drew de Soto
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About the Author
Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy.He has a bald head, a ridiculous moustache and enjoys a scotch and a cigar - and not taking life too seriously.
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Product details
Paperback: 185 pages
Publisher: BIS Publishers (February 3, 2014)
Language: English
ISBN-10: 9789063692582
ISBN-13: 978-9063692582
ASIN: 9063692587
Product Dimensions:
5.8 x 0.2 x 7.8 inches
Shipping Weight: 13.4 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
21 customer reviews
Amazon Best Sellers Rank:
#144,327 in Books (See Top 100 in Books)
Drew is Proprietor of Nancy Victor Gallery and Director of Navig8 Ltd. His focus in this book is on working with clients to create high end print materials, however there is much for any designer to glean from his discussion of process. The book is delightfully written, with such advice as:"Always name your files properly and consistently.Use an intuitive folder structure.Test your system; if a complete stranger was to open your job folder, would they know which was the most up-to-date version?Mock people who do not have a system."Of interest to all designers (especially those who work with clients) are his chapters on creative process, working with clients, conceptual sketching, color, and typography. Of special interest to designers who work in print are chapters on paper, the printing process, and binding.
There's a time in every designer's life when they've amassed enough experience to "go pro." You know, when your work surpasses "nephew art" and can command real clients at respectable rates. It's at this moment you need to read this book. Too early and some concepts may go over your head, too far down the road and you'll say "I already knew this..."But for folks at that 2-3yr window, THIS BOOK IS LIKE GOLD. Concepts discussed are mature and time-tested, and de Soto will certainly help you run a better design business. In fact, I'd argue that even many experienced folks oughta read this one - our industry is riddled with bad design created by people who think they're above revisiting basics.I really like how he cuts right to the chase - "there are many ways to tackle [ABC], but if you do [XYZ] it's gonna work." That's real-world, applicable advice - the kind we're all starving for. It's really damn good.As a side - the actual design of this book is terrific. The cover doesn't really do it justice (although I dig that, too). Funny as it is, I was surprised the first time I cracked it open to find full-color images. It's beautiful and easy to read. I love holding it, thumbing through and feeling the pages. I especially like the elastic band that has helped me keep my place.Kudos to both the author (Drew de Soto) and the publisher (BIS Publishers) - this is a solid accomplishment and you should be proud of the work.
I was not as impressed with this version of Know Your Onions as I was with the web design version. De Soto's text is very engaging, but seems to meander through graphic design concepts, highlighting some and truncating others. For general graphic design concepts, it is perhaps a good book, but it might be tough for a novice designer to understand.
This book was funny, simply written and thorough on a variety of topics relating to graphic design. I'd recommend it for people interested in learning more before considering working in the field, or who are new to it. The author is a traditionalist, which is good to know before reading.
Content rich, this book is very practical and helpful in the matter of Graphic Design. Highly recommended for anyone wanting to get into the field. Bought this book while a Junior Graphic Design major in college, wish I would've found it sooner. A final note: the author is British, so don't be surprised by the colloquialisms. I actually find them quite amusing, but that's besides the point, haha.
This book has a lot of useful information and it is so easy to read. I feel like he is talking one on one with you. He tells you obvious things that you would have never thought about. The book is well made and every page is bursting with information to help you with your graphic design career. I recommend this book to anyone in the graphic design field.
Super useful and fun read! It had some great advice while still staying interesting with it's jokes here and there. I would recomend it to any designer.
Good product and great seller on time and trustworthy
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